Webflow Conf Keynote 2026
Here's the full keynote from Webflow Conf 2026, where we introduced Source by Webflow — a new platform for marketing teams and their agents to build, launch, optimize, and scale the web.
To see the rest of Webflow Conf 2026 go to:
👉 https://www.webflowconf.com
📣 What we announced:
✨ Source by Webflow — a new platform built from the ground up for marketing teams and agents. Code as the foundation. Role-specific Views. Power at scale, compounding workflows, and a personalized experience for every team. Apply for the research preview at webflow.com/source.
✨ Webflow MCP 2.1 — agents can now build Webflow Interactions with GSAP, work with large CMS collections in a single request, and deploy and debug Webflow Cloud apps. Available later this month.
✨ Agent Instructions 2.0 — Webflow now generates your agent instructions from your existing site, so agents start with real brand context instead of nothing. Rolling out today.
✨ Agent Presence — see where agents are working on your canvas in real time, just like a teammate. Available later this month.
✨ Releases — site-wide branching so teams and agents can build, stage, and ship the biggest launches as one coordinated unit. In beta later this year.
✨ AEO: content creation agents — agents that find where competitors are getting cited and you aren't, draft the brief, and create original content directly in your CMS. Available to all Enterprise plans today.
✨ Webflow Assets — a single source of truth for every brand asset, with AI-powered search, tagging, and modification. In beta next month.
✨ Webflow Campaigns — go from a brief to a personalized, published campaign in hours. Landing pages, audience variants, connected ads, and performance tracking, all in one place. In beta now, available for purchase next month.
Learn more
👉 Source by Webflow → webflow.com/source
👉 MCP 2.1 → webflow.com/feature/mcp
👉 Webflow AEO → webflow.com/aeo
----------
0:00 Opening Video
02:27 Introduction
10:10 How building has changed
13:09 Agentic Dev
19:07 Agentic Site Operations
24:03 The reality facing marketers today
28:15 Agentic Optimization
36:26 Webflow Assets
40:05 Campaigns
51:45 Source by Webflow
1:02:33 Close
Get started with Webflow: https://wfl.io/2r7cVUW
Join the Webflow Community: https://webflow.com/community
https://webflow.com
https://university.webflow.com/
https://x.com/webflow
https://www.instagram.com/webflow
https://www.tiktok.com/@webflow
https://facebook.com/webflow
To see the rest of Webflow Conf 2026 go to:
👉 https://www.webflowconf.com
📣 What we announced:
✨ Source by Webflow — a new platform built from the ground up for marketing teams and agents. Code as the foundation. Role-specific Views. Power at scale, compounding workflows, and a personalized experience for every team. Apply for the research preview at webflow.com/source.
✨ Webflow MCP 2.1 — agents can now build Webflow Interactions with GSAP, work with large CMS collections in a single request, and deploy and debug Webflow Cloud apps. Available later this month.
✨ Agent Instructions 2.0 — Webflow now generates your agent instructions from your existing site, so agents start with real brand context instead of nothing. Rolling out today.
✨ Agent Presence — see where agents are working on your canvas in real time, just like a teammate. Available later this month.
✨ Releases — site-wide branching so teams and agents can build, stage, and ship the biggest launches as one coordinated unit. In beta later this year.
✨ AEO: content creation agents — agents that find where competitors are getting cited and you aren't, draft the brief, and create original content directly in your CMS. Available to all Enterprise plans today.
✨ Webflow Assets — a single source of truth for every brand asset, with AI-powered search, tagging, and modification. In beta next month.
✨ Webflow Campaigns — go from a brief to a personalized, published campaign in hours. Landing pages, audience variants, connected ads, and performance tracking, all in one place. In beta now, available for purchase next month.
Learn more
👉 Source by Webflow → webflow.com/source
👉 MCP 2.1 → webflow.com/feature/mcp
👉 Webflow AEO → webflow.com/aeo
----------
0:00 Opening Video
02:27 Introduction
10:10 How building has changed
13:09 Agentic Dev
19:07 Agentic Site Operations
24:03 The reality facing marketers today
28:15 Agentic Optimization
36:26 Webflow Assets
40:05 Campaigns
51:45 Source by Webflow
1:02:33 Close
Get started with Webflow: https://wfl.io/2r7cVUW
Join the Webflow Community: https://webflow.com/community
https://webflow.com
https://university.webflow.com/
https://x.com/webflow
https://www.instagram.com/webflow
https://www.tiktok.com/@webflow
https://facebook.com/webflow