The Story of The Product

The Story of The Product

red-id 4.4K subscribers
2K views · 2020-12-16 Interaction & UXProduct Design
"If you can’t tell it, you can’t sell it!" but also "If you can't tell it, you can't create it!"
The product’s story is something that REALLY helps us create better products.
We use it for most of the products we build, and we use a workshop to create it. This workshop helps us align everybody around that story, help us to prioritize features and gives us a spiritual guide into the way our product should feel like.

In this video, Ram is going to show you how we create brand properties, which are a set of words that represents the brand, how to create a story from these words and finally, how to define the mission, positioning and vision for the product.

DOWNLOAD THE TEMPLATE FOR FREE WITH THIS LINK:
https://wp.red-id.com/index.php/the-story-of-the-product/

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