the rebrand lore of kendall jenner

How did Kendall Jenner "ruin" more than $60 million worth of pretty privilege? MORE than once?
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A case study on Kendall Jenner's branding & rebranding, digital marketing, and business growth from a Gen Z perspective.

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//🕙Timestamps:
0:00 Intro
4:15 Kendall 1.0
6:03 Branding misstep 1
9:47 Branding misstep 2
11:40 Branding misstep 3
14:22 3 rebrand strategies

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