Why Most B2B Positioning Fails with April Dunford
1809 次观看 · 2026-08-25
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Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers.
You’ll learn:
• Build positioning around what customers actually choose you over
• Align sales, marketing, product, and leadership around one clear position
• Translate positioning into a sales pitch that reps will actually use
• Test and refine your positioning with real qualified prospects
⏱️ Timestamps
0:00 Intro
6:00 Why B2B Positioning Fails Inside Companies
13:00 How April Dunford Builds Positioning That Sticks
24:00 Why Sales Must Be Involved in Positioning
34:00 Turning Positioning Into a Winning Sales Pitch
47:00 Testing Positioning Before Marketing Messaging
56:00 Category Creation, SEO & Positioning
📚 Resources Mentioned
• Pro Brand Strategy Blueprint (Free) → https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb
• Free Brand Building Resources → https://brandmasteracademy.com/free-resources/
• Path To Mastery Curriculum → https://brandmasteracademy.com/brand-strategy-curriculum-programs/
• Blog (Strategy articles & frameworks) → https://brandmasteracademy.com/bma-blog/
🚀 Continue Your Brand Building Journey
• BMA All Access – Join our community of serious brand builders →
https://brandmasteracademy.com/bma-all-access/
• Become a Certified Brand Strategist →
https://brandmasteracademy.com/brand-strategy-curriculum-programs/
• Become a Certified Brand Strategist →
https://brandmasteracademy.com/get-certified/
🎧 Listen to The Brand Master Podcast
Apple: https://podcasts.apple.com/us/podcast/brand-master-podcast/id1523015028
Spotify: https://open.spotify.com/show/1PdrZjdb3e9DYHdZJpfLQT
📍 Connect with Stephen Houraghan
LinkedIn: /in/stephenhouraghan
Instagram: @stephenhouraghan
Website: https://brandmasteracademy.com
#b2bpositioning #positioningstrategy #brandstrategy #b2bmarketing #salesstrategy
Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers.
You’ll learn:
• Build positioning around what customers actually choose you over
• Align sales, marketing, product, and leadership around one clear position
• Translate positioning into a sales pitch that reps will actually use
• Test and refine your positioning with real qualified prospects
⏱️ Timestamps
0:00 Intro
6:00 Why B2B Positioning Fails Inside Companies
13:00 How April Dunford Builds Positioning That Sticks
24:00 Why Sales Must Be Involved in Positioning
34:00 Turning Positioning Into a Winning Sales Pitch
47:00 Testing Positioning Before Marketing Messaging
56:00 Category Creation, SEO & Positioning
📚 Resources Mentioned
• Pro Brand Strategy Blueprint (Free) → https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb
• Free Brand Building Resources → https://brandmasteracademy.com/free-resources/
• Path To Mastery Curriculum → https://brandmasteracademy.com/brand-strategy-curriculum-programs/
• Blog (Strategy articles & frameworks) → https://brandmasteracademy.com/bma-blog/
🚀 Continue Your Brand Building Journey
• BMA All Access – Join our community of serious brand builders →
https://brandmasteracademy.com/bma-all-access/
• Become a Certified Brand Strategist →
https://brandmasteracademy.com/brand-strategy-curriculum-programs/
• Become a Certified Brand Strategist →
https://brandmasteracademy.com/get-certified/
🎧 Listen to The Brand Master Podcast
Apple: https://podcasts.apple.com/us/podcast/brand-master-podcast/id1523015028
Spotify: https://open.spotify.com/show/1PdrZjdb3e9DYHdZJpfLQT
📍 Connect with Stephen Houraghan
LinkedIn: /in/stephenhouraghan
Instagram: @stephenhouraghan
Website: https://brandmasteracademy.com
#b2bpositioning #positioningstrategy #brandstrategy #b2bmarketing #salesstrategy