Designing my own logo. Part 6: Visual Identiy
42.2K views · 2026-03-19
Branding & Logo
Part 6: Building a visual identity 👁️
In this next part of the series where I design my own logo, I build out a suite of assets to use as a design system across different visual mediums.
When you can tell what the brand is by the visuals alone, that’s called a visual identity.
It consists of all sorts, including:
1. Logo family
2. Typography
3. Colour palette
4. Icon system
5. Brand patterns
6. Design system
7. Photography
Watch to see how I went about it and be sure to come back for part 7 (the final part) where we create our brand guidelines document and then export everything to hand off to our client.
#logodesign #graphicdesign #designingmyownlogo
In this next part of the series where I design my own logo, I build out a suite of assets to use as a design system across different visual mediums.
When you can tell what the brand is by the visuals alone, that’s called a visual identity.
It consists of all sorts, including:
1. Logo family
2. Typography
3. Colour palette
4. Icon system
5. Brand patterns
6. Design system
7. Photography
Watch to see how I went about it and be sure to come back for part 7 (the final part) where we create our brand guidelines document and then export everything to hand off to our client.
#logodesign #graphicdesign #designingmyownlogo