Great Designers Focus On ONE THING

If you are a creative person or a designer who is struggling to find clients who admire your work, give you creative freedom and pay you what your work is worth then this video is for you. The key is specialization.

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00:00 Intro
01:11 Pat 01: Power of Specialization
05:00 Part 02: How to Specialize
05:25 Step 01
09:57 Step 02
13:02 Step 03
15:16 Part 03: Doubts
17:01 Creative Opportunity Doors Metaphor
20:59 Choosing a Specialty: Caution
22:12 Outro