Jaguar vs American Eagle | Do Brands Want Controversy?
5.4K views · 2025-08-27
Branding & Logo
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Do brands create controversy on purpose, or do they just mess up? In this video, I break down the branding decisions behind Jaguar and American Eagle that have sparked heated debate. From provocative campaigns to logo design choices, we’ll explore whether controversy in branding is a clever marketing strategy… or a dangerous mistake.
🔗 Links
Will Paterson: https://linktr.ee/willpaterson
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Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
Limited Time: Get 20% off my full logo design course - https://bit.ly/4oYKNih
Do brands create controversy on purpose, or do they just mess up? In this video, I break down the branding decisions behind Jaguar and American Eagle that have sparked heated debate. From provocative campaigns to logo design choices, we’ll explore whether controversy in branding is a clever marketing strategy… or a dangerous mistake.
🔗 Links
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design