Jennie’s guide to being an it girl

Jennie’s guide to being an it girl

By Kayleigh 43.5K subscribers
27.8K views · 2026-10-28 Branding & Logo
A big thank you to Xero for sponsoring todays video! Special Xero offer using this link: https://referrals.xero.com/ByKayleigh_Cashflow. Terms & Conditions apply.*

Welcome back to behind the brand, this week we are dissecting the epic roll out, marketing and world building of Jennie and Ruby. As the blackpink girls went solo, we finally got to see what their brands would look like without YG and boy, did Jennie deliver.

Today we look at her roll out, one of the most creative i have seen, her brand voice with Ruby and the visual brand of Jennie. i hope you love it!

timestamps:
00:00 Blackpink Jennie’s guide to being an it girl
00:40 Why Jennie's a masterclass on how to launch yourself
01:39 The unique visuals of Jennie
04:44 If I was Jennie's financial advisor I'd recommend Xero!
06:51 How Jennie's visuals evolved from Blackpink to Solo
15:27 The stellar marketing of Ruby
30:00 We need to discuss Jennie's brand voice
33:44 What are Jennie's brand values?
35:58 What are your thoughts on Ruby?

#Jennie #Blackpink

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