4 KPIs Every UX Designer Must Learn (No One Teaches This)
4.9K views · 2025-11-10
Interaction & UX
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In this insightful episode, we delve into how designers can significantly influence business growth and success. By understanding and impacting key business metrics like conversions, average order value, retention rates, and daily active users, designers can ensure their work contributes meaningfully to company goals. Using practical examples, we explore measuring business performance through KPIs and the importance of aligning design efforts with these metrics for overall business growth. Essential for beginner designers, this guide emphasizes that while designers may not control business metrics directly, their awareness and targeted efforts can make a substantial difference.
00:00 Introduction to Business Impact through Design
00:21 Understanding Business Growth Metrics
00:44 Example: Measuring Business Performance
03:30 Key Business Metrics Explained
05:06 Common Misconceptions about Business Metrics
06:36 The Role of Designers in Business Growth
In this insightful episode, we delve into how designers can significantly influence business growth and success. By understanding and impacting key business metrics like conversions, average order value, retention rates, and daily active users, designers can ensure their work contributes meaningfully to company goals. Using practical examples, we explore measuring business performance through KPIs and the importance of aligning design efforts with these metrics for overall business growth. Essential for beginner designers, this guide emphasizes that while designers may not control business metrics directly, their awareness and targeted efforts can make a substantial difference.
00:00 Introduction to Business Impact through Design
00:21 Understanding Business Growth Metrics
00:44 Example: Measuring Business Performance
03:30 Key Business Metrics Explained
05:06 Common Misconceptions about Business Metrics
06:36 The Role of Designers in Business Growth