Mascot Logo Design Tutorial: Recreate the Hootsuite Logo and Design Your Own Character Logo
1.1K views · 2026-09-10
Branding & Logo
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Learn how to design a mascot logo by studying and recreating the Hootsuite logo, then applying those principles to create your own character-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on mascot logos. A mascot logo uses a character, animal, person, or illustrated figure to represent a brand. Mascot logos can help a brand feel more friendly, memorable, expressive, and full of personality when they are designed well.
We’ll study the Hootsuite logo as a mascot logo example, recreate it as a design exercise, and then move into creating a mascot logo from scratch. You’ll learn how character, shape, simplification, expression, personality, and readability affect mascot logo design and how to build a character mark that works inside a complete brand identity system.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a mascot logo is, why character-based logos can be powerful, and how to start designing stronger mascot logos for brand identity projects.
In this video, you’ll learn:
- What a mascot logo is
- When to use a mascot logo
- Why mascot logos are useful in brand identity design
- How to study an existing character-based logo
- Why the Hootsuite logo works as a mascot logo example
- How to recreate a mascot logo in Adobe Illustrator
- How to design your own character logo
- How shape, expression, simplicity, and personality affect mascot logo design
- How mascot logos fit into a complete brand identity system
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/jWey-GbMA9s
Next lesson:
Golden Ratio or Logo Design Practice: https://youtu.be/sF62qWg308g
Resources:
https://www.dropbox.com/scl/fo/njf5hu3of5org92cyt1li/AI67786yBB-ov4gQdBcqanU?rlkey=7lg7twdt3gw7rwn2annautvyh&st=qdi5rnfr&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #MascotLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:p0I8hlB0ZJk/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to design a mascot logo by studying and recreating the Hootsuite logo, then applying those principles to create your own character-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on mascot logos. A mascot logo uses a character, animal, person, or illustrated figure to represent a brand. Mascot logos can help a brand feel more friendly, memorable, expressive, and full of personality when they are designed well.
We’ll study the Hootsuite logo as a mascot logo example, recreate it as a design exercise, and then move into creating a mascot logo from scratch. You’ll learn how character, shape, simplification, expression, personality, and readability affect mascot logo design and how to build a character mark that works inside a complete brand identity system.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a mascot logo is, why character-based logos can be powerful, and how to start designing stronger mascot logos for brand identity projects.
In this video, you’ll learn:
- What a mascot logo is
- When to use a mascot logo
- Why mascot logos are useful in brand identity design
- How to study an existing character-based logo
- Why the Hootsuite logo works as a mascot logo example
- How to recreate a mascot logo in Adobe Illustrator
- How to design your own character logo
- How shape, expression, simplicity, and personality affect mascot logo design
- How mascot logos fit into a complete brand identity system
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/jWey-GbMA9s
Next lesson:
Golden Ratio or Logo Design Practice: https://youtu.be/sF62qWg308g
Resources:
https://www.dropbox.com/scl/fo/njf5hu3of5org92cyt1li/AI67786yBB-ov4gQdBcqanU?rlkey=7lg7twdt3gw7rwn2annautvyh&st=qdi5rnfr&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #MascotLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support