Name: Comparing Qualitative and Quantitative UX Research
Uploaded: 2021-03-12T17:30:02Z
Duration: 160 s
Channel: NNgroup
Description: Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!

Comparing Qualitative and Quantitative UX Research

NNgroup 320K subscribers

25.3K views · 2021-03-12 Interaction & UX

Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!

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