How to Design a Restaurant Logo | Full Logo Design Process
18K views · 2025-08-13
Branding & LogoVisual & Graphic
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Logo Design Brief Questionnaire: https://forms.gle/9Y8yH1Vi1X75v7SH7
Logo Design Brief: https://drive.google.com/file/d/1x-vNdM5Rdr6LqPN1RdeyN5kR43L3nMh0/view?usp=sharing
Logo Design Proposal: https://drive.google.com/file/d/1Q-CDkwLgAxw_XrTeRh6sBfAaV1NaSgtM/view?usp=sharing
Invoice: https://drive.google.com/file/d/1oRE2VlD72uGWN81KsJv2o03foG_CYgp-/view?usp=sharing
______
Follow me:
Instagram: https://www.instagram.com/medach89/
Facebook: https://www.facebook.com/MedAchmed/
Dribbble: https://dribbble.com/mohamedachraf
Behance:
https://www.behance.net/MohamedAchraf?
______
For Business Inquiry, Email me:
mohamed.achraf.yt@gmail.com
______
Background birds sound:
Dawn Chorus By Sean.Townsend
In this video, I’m walking you through a complete logo design process, from the very first client message to the final presentation. If you’re curious about how to design a logo with purpose, or you just want to see how a real restaurant branding project unfolds from scratch, this breakdown will guide you step by step.
The project is for a high-end seafood restaurant called Tanglehouse, a name inspired by the elegant, fluid motion of octopus arms. The atmosphere they’re creating is mysterious, refined, and dramatic, with rich textures, brass details, and deep oceanic tones.
To start, the client reached out with a clear request: a visual identity that feels luxurious, sophisticated, and memorable—without leaning into cliché nautical themes. To align our vision, I sent over a detailed logo design questionnaire using Google Forms. This helped me understand the restaurant’s concept, target audience, brand values, and style preferences. From their answers, I crafted a comprehensive design brief to serve as a roadmap for the project.
Before diving into the creative phase, I shared a proposal with three pricing tiers. They selected the mid-tier option at $2,000, which included three initial concepts, two rounds of revisions, and a mini brand guide. As usual, I invoiced 50% upfront $1000 to lock in the commitment on both sides.
With the brief finalized, I began mind mapping. I drew inspiration from the name itself, Tangle and House, exploring imagery related to fluid curves, tentacles, elegance, and architectural structure. I looked for clever ways to merge the organic forms of the ocean with the symmetry and refinement of a fine dining brand.
Next, I researched. I visited sites like BP&O, LogoLounge, and Dribbble to see how other high-end restaurants approached their identity, making sure I wasn’t repeating overused visual ideas.
Once the concept was clear, I moved into sketching. I experimented with TH monograms, intertwined curves, and subtle octopus tentacle details. After selecting the strongest ideas, I brought them into Adobe Illustrator to create clean, scalable vector artwork. I refined the proportions, adjusted the curves, and ensured the mark looked equally strong in small and large sizes.
For typography, I explored elegant serif and high-contrast sans serif fonts, eventually customizing a typeface to pair harmoniously with the monogram. The goal was to keep it timeless yet distinctive.
For color, I tested deep navy, warm brass, and muted cream tones,reflecting both the ocean inspiration and the luxurious dining experience. The final palette brought sophistication while staying versatile for menus, signage, and digital use.
The project concluded with a polished presentation, showing how the logo would appear across restaurant menus, storefront signage, packaging, and social media. This helps the client visualize their identity in real-world contexts and understand the thinking behind each choice.
Designing a logo for a high-end restaurant isn’t just about style, it’s about creating an identity that tells a story, elevates the dining experience, and resonates with its audience. I hope this video gives you a clear view of what that process looks like from start to finish.
Make sure to subscribe for the follow-up video. Drop your thoughts or questions in the comments—I’d love to hear them.
#logodesign #restaurantlogo #designprocess #howtodesignalogo #adobeillustrator #branding #graphicdesign #brandidentity #seafoodrestaurant #luxurybranding #logotutorial #creativeprocess
💥 Use code ACHRAFYT for 25% off any plan (yes, even annual!).
Logo Design Brief Questionnaire: https://forms.gle/9Y8yH1Vi1X75v7SH7
Logo Design Brief: https://drive.google.com/file/d/1x-vNdM5Rdr6LqPN1RdeyN5kR43L3nMh0/view?usp=sharing
Logo Design Proposal: https://drive.google.com/file/d/1Q-CDkwLgAxw_XrTeRh6sBfAaV1NaSgtM/view?usp=sharing
Invoice: https://drive.google.com/file/d/1oRE2VlD72uGWN81KsJv2o03foG_CYgp-/view?usp=sharing
______
Follow me:
Instagram: https://www.instagram.com/medach89/
Facebook: https://www.facebook.com/MedAchmed/
Dribbble: https://dribbble.com/mohamedachraf
Behance:
https://www.behance.net/MohamedAchraf?
______
For Business Inquiry, Email me:
mohamed.achraf.yt@gmail.com
______
Background birds sound:
Dawn Chorus By Sean.Townsend
In this video, I’m walking you through a complete logo design process, from the very first client message to the final presentation. If you’re curious about how to design a logo with purpose, or you just want to see how a real restaurant branding project unfolds from scratch, this breakdown will guide you step by step.
The project is for a high-end seafood restaurant called Tanglehouse, a name inspired by the elegant, fluid motion of octopus arms. The atmosphere they’re creating is mysterious, refined, and dramatic, with rich textures, brass details, and deep oceanic tones.
To start, the client reached out with a clear request: a visual identity that feels luxurious, sophisticated, and memorable—without leaning into cliché nautical themes. To align our vision, I sent over a detailed logo design questionnaire using Google Forms. This helped me understand the restaurant’s concept, target audience, brand values, and style preferences. From their answers, I crafted a comprehensive design brief to serve as a roadmap for the project.
Before diving into the creative phase, I shared a proposal with three pricing tiers. They selected the mid-tier option at $2,000, which included three initial concepts, two rounds of revisions, and a mini brand guide. As usual, I invoiced 50% upfront $1000 to lock in the commitment on both sides.
With the brief finalized, I began mind mapping. I drew inspiration from the name itself, Tangle and House, exploring imagery related to fluid curves, tentacles, elegance, and architectural structure. I looked for clever ways to merge the organic forms of the ocean with the symmetry and refinement of a fine dining brand.
Next, I researched. I visited sites like BP&O, LogoLounge, and Dribbble to see how other high-end restaurants approached their identity, making sure I wasn’t repeating overused visual ideas.
Once the concept was clear, I moved into sketching. I experimented with TH monograms, intertwined curves, and subtle octopus tentacle details. After selecting the strongest ideas, I brought them into Adobe Illustrator to create clean, scalable vector artwork. I refined the proportions, adjusted the curves, and ensured the mark looked equally strong in small and large sizes.
For typography, I explored elegant serif and high-contrast sans serif fonts, eventually customizing a typeface to pair harmoniously with the monogram. The goal was to keep it timeless yet distinctive.
For color, I tested deep navy, warm brass, and muted cream tones,reflecting both the ocean inspiration and the luxurious dining experience. The final palette brought sophistication while staying versatile for menus, signage, and digital use.
The project concluded with a polished presentation, showing how the logo would appear across restaurant menus, storefront signage, packaging, and social media. This helps the client visualize their identity in real-world contexts and understand the thinking behind each choice.
Designing a logo for a high-end restaurant isn’t just about style, it’s about creating an identity that tells a story, elevates the dining experience, and resonates with its audience. I hope this video gives you a clear view of what that process looks like from start to finish.
Make sure to subscribe for the follow-up video. Drop your thoughts or questions in the comments—I’d love to hear them.
#logodesign #restaurantlogo #designprocess #howtodesignalogo #adobeillustrator #branding #graphicdesign #brandidentity #seafoodrestaurant #luxurybranding #logotutorial #creativeprocess