Neurodivergence: What is it and Why Does it Matter
5.1K views · 2026-09-07
Interaction & UX
Neurodivergent users face executive-function, communication, and sensory challenges. Neuroinclusive design helps all users by focusing on simplicity, clarity, control, support, and co-creation.
Read More: https://www.nngroup.com/articles/write-alt-text/
Watch Next: https://www.youtube.com/watch?v=hE83Qn-PTGA
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Chapters:
0:00 Defining Neurodivergence & Neurodiversity
1:18 Why People Don’t Easily Talk About Neurodivergence
1:50 Common Challenges for Neurodivergent Users
4:00 When to Use Archetypes vs. Personas
Read More: https://www.nngroup.com/articles/write-alt-text/
Watch Next: https://www.youtube.com/watch?v=hE83Qn-PTGA
Enroll in live training: https://www.nngroup.com/courses/personas/
Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter
Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
Instagram: https://www.instagram.com/nngux/
Threads: https://www.threads.com/@nngux
X: https://x.com/NNgroup
Bluesky: https://bsky.app/profile/nngroupux.bsky.social
_______________________________________________________
Chapters:
0:00 Defining Neurodivergence & Neurodiversity
1:18 Why People Don’t Easily Talk About Neurodivergence
1:50 Common Challenges for Neurodivergent Users
4:00 When to Use Archetypes vs. Personas