Why Your Stakeholders Don't Trust Your Design Decisions (And How to Fix It)

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Why don’t stakeholders trust design decisions?

Most of the time, it’s not your craft.
It’s that they can’t connect your design choices to the outcomes they care about.

What you’ll learn:
• Why “better UX” isn’t a business argument (and what to say instead)
• The real meaning behind “opportunity cost” pushback
• How to reframe design work using 4 lenses stakeholders understand
• The Strategic Narrative Framework (a simple structure you can use in any pitch)
• How to talk about impact even when you don’t have perfect metrics

Want hands-on practice and feedback on how you’re communicating with stakeholders?
🚀 Hands-on group coaching (waitlist)
Join here: https://www.femke.design/coaching

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TIMESTAMPS
00:00 Intro
0:28 The pattern I see over and over
1:43 Why stakeholders push back (it’s not the design)
2:57 Gamma
4:24 The four lens reframe
6:17 The Strategic Narrative Framework
7:03 1) Problem Context
7:51 2) Your Insight
8:46 3) Design Solutions
9:09 4) Expected Impact
10:54 FAQs
13:09 Want hands-on help?
🚀 Join here: https://www.femke.design/coaching