Logo research - how to create effective brand marks

Welcome back! After creating logos for a bit over 6 years, I have learned a lot about what research you need to do to create effective marks that your clients will love.

In this video, I share how I do logo research - both visual and learning more about the psychology of the customers. I share a ton of tips and tools that you can try out right away.

Try Kayla for free:
https://getkayla.com/

Here are the resources I mention in the video:

Market reports from Business gateway:
https://www.bgateway.com/your-sector

Statista:
https://www.statista.com/

Counterprint (design books):
https://www.counter-print.co.uk/

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https://www.instagram.com/getkaylaapp/

#logodesign #designprocess