How to build a high converting landing page
2534 次观看 · 2022-03-28
UI 设计
Landing pages are some of the most valuable assets any business can have.
These pages are custom-built to convert visitors into leads by delivering personalized and highly relevant offers that your users find valuable.
Unlike other pages on your site, landing pages are typically specific to a single marketing campaign or initiative.
Since landing pages are tailored to customer interests, using them in your marketing strategy is crucial.
Here we share some top tips and tricks to create a landing page that converts.
LIST OF RESOURCES
____________________________________________
Resources mentioned in the Video: https://hubs.la/Q016T92D0
____________________________________________
In this video, we’re going to focus on the Squeeze, Lead Capture, and Paid Advertising Landing Pages.
These are some of the most popular pages that businesses use to generate leads and customers for their products or services.
A squeeze page is a type of landing page marketers use to only collect email addresses from visitors.
A lead capture page is similar to a squeeze page, but generally sources more information from the visitor and can vary in length.
A paid advertising landing page is a standalone web page you intend to use in a paid campaign on Google, Facebook, Twitter, or similar.
Now that you know the differences between these three types of landing pages and have seen some examples, let’s dive into the anatomy of a successful landing page.
1) The attention span of users is incredibly low and is dropping day by day. You HAVE to convince users to be interested in the rest of your page with the headline. Make it bold, snappy, and to the point.
2) Strong CTA - try and avoid using regular or casual CTAs like Sign Up or Learn More. Try and think about what value you can provide to the user most on this page and incorporate this into your CTA.
3) Visual focus - Compliment your messaging with strong visuals
4) Your products features and benefits - prioritise value over features
5) Social proof, social proof, and more social proof - This can be in the form of reviews, testimonials, accreditations, awards, and more.
6) FAQs - Use an FAQ’s section to overcome or forsee any extra objections that you were not able to tackle in the features and benefits section.
7) Integrate storytelling into your landing page - Humans love stories. We’ve been telling stories for millennia.
____________________________________________
So that is it for our top tips on landing pages
Don't forget to check out the resources mentioned, the link is in the description.
And if you enjoyed this video, give us a like, comment, and subscribe for more.
See you next time!
-------------------------------------------------------
Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
https://grow.ac/demo
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Find more information here: https://grow.ac/membership
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Find more information about team plans here: https://grow.ac/teams-membership
You can also follow us on Social Media here for even more learning materials:
LinkedIn: https://www.linkedin.com/school/growth-tribe/
Instagram: https://www.instagram.com/growthtribe/
Facebook: https://www.facebook.com/GrowthTribeIO
Twitter: https://twitter.com/GrowthTribe
Check out our blog for articles, reports, resources and webinars.
→ https://grow.ac/growthtribe-blog
Video URL: https://youtu.be/0BzyMiaFHAY
#growthmindset #growthmarketing #landingpage #digitalmarketing #digitalmarketingskills #learning #learninggrowth #growthtribe #marketingskills #marketers #howto
These pages are custom-built to convert visitors into leads by delivering personalized and highly relevant offers that your users find valuable.
Unlike other pages on your site, landing pages are typically specific to a single marketing campaign or initiative.
Since landing pages are tailored to customer interests, using them in your marketing strategy is crucial.
Here we share some top tips and tricks to create a landing page that converts.
LIST OF RESOURCES
____________________________________________
Resources mentioned in the Video: https://hubs.la/Q016T92D0
____________________________________________
In this video, we’re going to focus on the Squeeze, Lead Capture, and Paid Advertising Landing Pages.
These are some of the most popular pages that businesses use to generate leads and customers for their products or services.
A squeeze page is a type of landing page marketers use to only collect email addresses from visitors.
A lead capture page is similar to a squeeze page, but generally sources more information from the visitor and can vary in length.
A paid advertising landing page is a standalone web page you intend to use in a paid campaign on Google, Facebook, Twitter, or similar.
Now that you know the differences between these three types of landing pages and have seen some examples, let’s dive into the anatomy of a successful landing page.
1) The attention span of users is incredibly low and is dropping day by day. You HAVE to convince users to be interested in the rest of your page with the headline. Make it bold, snappy, and to the point.
2) Strong CTA - try and avoid using regular or casual CTAs like Sign Up or Learn More. Try and think about what value you can provide to the user most on this page and incorporate this into your CTA.
3) Visual focus - Compliment your messaging with strong visuals
4) Your products features and benefits - prioritise value over features
5) Social proof, social proof, and more social proof - This can be in the form of reviews, testimonials, accreditations, awards, and more.
6) FAQs - Use an FAQ’s section to overcome or forsee any extra objections that you were not able to tackle in the features and benefits section.
7) Integrate storytelling into your landing page - Humans love stories. We’ve been telling stories for millennia.
____________________________________________
So that is it for our top tips on landing pages
Don't forget to check out the resources mentioned, the link is in the description.
And if you enjoyed this video, give us a like, comment, and subscribe for more.
See you next time!
-------------------------------------------------------
Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
https://grow.ac/demo
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Find more information here: https://grow.ac/membership
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Find more information about team plans here: https://grow.ac/teams-membership
You can also follow us on Social Media here for even more learning materials:
LinkedIn: https://www.linkedin.com/school/growth-tribe/
Instagram: https://www.instagram.com/growthtribe/
Facebook: https://www.facebook.com/GrowthTribeIO
Twitter: https://twitter.com/GrowthTribe
Check out our blog for articles, reports, resources and webinars.
→ https://grow.ac/growthtribe-blog
Video URL: https://youtu.be/0BzyMiaFHAY
#growthmindset #growthmarketing #landingpage #digitalmarketing #digitalmarketingskills #learning #learninggrowth #growthtribe #marketingskills #marketers #howto