How to Create Hand-Drawn Branding with Mak Johansen
2.4K views · 2026-09-11
Branding & LogoVisual & Graphic
Watch as Mak brings hand-drawn branding and logo concepts to life, turning rough ideas into a cohesive visual identity. We’ll build out the system together by exploring logos, typography, color, layouts, and all the details that make a brand feel like a brand.
00:00:11 - Welcome & Introduction to the Artist
00:01:47 - Project Brief & Mood Board Exploration
00:04:22 - From Hand-Drawn Sketches to Digital Typography
00:17:50 - Leveraging Adobe Tools for Color & Detailing
00:32:00 - Exploring Color Palettes & Applying Textures
00:42:30 - Real-Time Mockups with Firefly Boards
00:52:45 - Final Brand Presentation & Wrap-up
Get started with Firefly Boards: https://adobe.ly/45J8Idr
Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2
Mak Johansen is a graphic designer and illustrator specializing in hand drawn typography, branding design, packaging, and merchandise: @thingsimak | thingsimak.com
Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com
Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred
00:00 Start
02:05 Today’s Project
07:34 Image Trace
33:07 Generate Recolor
39:16
45:53 Firefly
00:00:11 - Welcome & Introduction to the Artist
00:01:47 - Project Brief & Mood Board Exploration
00:04:22 - From Hand-Drawn Sketches to Digital Typography
00:17:50 - Leveraging Adobe Tools for Color & Detailing
00:32:00 - Exploring Color Palettes & Applying Textures
00:42:30 - Real-Time Mockups with Firefly Boards
00:52:45 - Final Brand Presentation & Wrap-up
Get started with Firefly Boards: https://adobe.ly/45J8Idr
Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2
Mak Johansen is a graphic designer and illustrator specializing in hand drawn typography, branding design, packaging, and merchandise: @thingsimak | thingsimak.com
Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com
Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
-----
Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred
00:00 Start
02:05 Today’s Project
07:34 Image Trace
33:07 Generate Recolor
39:16
45:53 Firefly