Designers Dissect the Most Unexpected Rebrands of 2023

Thanks @LinusBoman for lending your graphic design & branding expertise for this breakdown of the year's brand overhauls. We discuss Pepsi, Slurpee, Slush Puppie, Johnson & Johnson, Dolmio, TaiPei, Patreon, Eddie Bauer & Twitter + X.

And a special thanks to Armin Vit & Brand New, their collection of these resources was invaluable in the research for this video.
https://www.underconsideration.com/brandnew/


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Edited by the Amazing Cam Davies


Chapters:
00:00 Prelude
00:31 Pepsi
03:39 Slurpee
07:13 Eddie Bauer
08:38 Johnson & Johnson
10:17 TaiPei
11:33 Dolmio
13:28 Patreon
15:29 Twitter + X