How I Designed a Lettermark Logo for an SEO Agency
2.1K views · 2025-03-28
Branding & LogoVisual & Graphic
Here's a description with real timestamps pulled from the video itself:
Ever wondered how a minimalist lettermark logo goes from a rough pencil sketch to a polished brand identity? In this video, I take you through my complete process designing a bold, minimalist logo for WANT SEO, a digital marketing agency — skipping the SEO clichés (no magnifying glasses, no globes) in favor of a mark that represents growth and upward momentum.
What you'll see:
✅ Understanding the brand brief and defining design direction
✅ Sketching multiple "W" concepts by hand
✅ Digitizing the sketch in Adobe Illustrator using a grid system
✅ Choosing typography, color, and building out the final brand applications
⏱ Timestamps
00:00 – Introduction & brand brief
00:59 – Sketching & concept exploration
01:24 – Digitizing the logo in Illustrator
01:58 – Typography, color, and final applications
If you're a business owner looking for a bold, minimalist logo that avoids industry clichés — or a fellow designer wanting to see a real client process from start to finish — this one's for you.
👉 Want a custom logo or brand identity for your business? Visit logofarmers.com
🎨 See more of my work on Dribbble: http://dribbble.com/logofarmers/
#logodesign #minimalistlogo #lettermark #brandidentity #logodesignprocess #graphicdesign #logofarmers
If you found this helpful, subscribe for more real client logo design breakdowns.
Ever wondered how a minimalist lettermark logo goes from a rough pencil sketch to a polished brand identity? In this video, I take you through my complete process designing a bold, minimalist logo for WANT SEO, a digital marketing agency — skipping the SEO clichés (no magnifying glasses, no globes) in favor of a mark that represents growth and upward momentum.
What you'll see:
✅ Understanding the brand brief and defining design direction
✅ Sketching multiple "W" concepts by hand
✅ Digitizing the sketch in Adobe Illustrator using a grid system
✅ Choosing typography, color, and building out the final brand applications
⏱ Timestamps
00:00 – Introduction & brand brief
00:59 – Sketching & concept exploration
01:24 – Digitizing the logo in Illustrator
01:58 – Typography, color, and final applications
If you're a business owner looking for a bold, minimalist logo that avoids industry clichés — or a fellow designer wanting to see a real client process from start to finish — this one's for you.
👉 Want a custom logo or brand identity for your business? Visit logofarmers.com
🎨 See more of my work on Dribbble: http://dribbble.com/logofarmers/
#logodesign #minimalistlogo #lettermark #brandidentity #logodesignprocess #graphicdesign #logofarmers
If you found this helpful, subscribe for more real client logo design breakdowns.