Font Follows Feeling – A brief type classification and the moods they create
6778 次观看 · 2021-03-16
字体设计
Knowing what broad genres of typefaces exist and what feelings they evoke, can be a handy tool to dig through the tons of available fonts out there. This video will give you a broad overview, what kind or mood each font category evokes and for what sorts of text it is suited. Font follows feeling, baby!
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pimpmytype.com/newsletter
📰 Corresponding, in depth article with more details:
https://zeichenschatz.net/typography/font-follows-feeling
TL;DW: Categorizing type is hard and only helpful to a certain degree. Sans-serif, serif and slab serif typeface can work for all sorts of text. Sans is perceived more modern, serif more traditional, slab serif can be both. Script, handwritten and display fonts mostly work for short and large applications, and are more striking and thematic. Eventually you have to find your own typographic vocabulary.
0:00 Intro
1:00 Font Follow Feeling
1:24 Font Categories
1:50 Sans-Serif
2:15 Serif
2:58 Slab Serif
3:36 Script
4:25 Handwritten
5:30 Display
6:08 Summary & Outro
6:54 Outtakes
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pimpmytype.com/newsletter
📰 Corresponding, in depth article with more details:
https://zeichenschatz.net/typography/font-follows-feeling
TL;DW: Categorizing type is hard and only helpful to a certain degree. Sans-serif, serif and slab serif typeface can work for all sorts of text. Sans is perceived more modern, serif more traditional, slab serif can be both. Script, handwritten and display fonts mostly work for short and large applications, and are more striking and thematic. Eventually you have to find your own typographic vocabulary.
0:00 Intro
1:00 Font Follow Feeling
1:24 Font Categories
1:50 Sans-Serif
2:15 Serif
2:58 Slab Serif
3:36 Script
4:25 Handwritten
5:30 Display
6:08 Summary & Outro
6:54 Outtakes