The Best LinkedIn Video Strategy for 2025

If you’re not using LinkedIn video in your marketing strategy, you’re missing a massive opportunity. Most people think of Instagram, TikTok, or YouTube Shorts for video marketing, but LinkedIn is a goldmine—especially if you want to attract high-value clients, build professional credibility, and expand your business network.

In this video, I break down 7 essential steps to mastering LinkedIn video in 2025. From understanding the different video formats (feed videos, shorts, and LinkedIn Live) to crafting compelling content that actually gets engagement, I’ll walk you through everything you need to know.

I’ll also share a proven content strategy (the “Hamburger Method”) that helps you balance value with promotion—so you’re not just making noise, but actually growing your brand.

If you're ready to stop ignoring LinkedIn and start leveraging it for real business growth, check this video out!

#LinkedInMarketing #VideoStrategy #SocialMediaMarketing
#SmallBusiness #Marketing #Branding #Entrepreneurship
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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.