MCP for marketers in Webflow – Webflow tutorial

Update pages, bulk edit CMS content, and build a campaign landing page using an AI assistant connected to Webflow through MCP.

In this lesson, we tackle three jobs for a webinar campaign: refresh an overview page, update registration copy and individual links across fifteen CMS items, and create a landing page using designer-approved components.

You’ll learn what needs to be in place, how the Marketer role shapes what your assistant can do, and how to test a small batch before applying changes across a collection. Then, we’ll review content, links, and responsive layouts before publishing or handing off for approval.

What would you ask your connected assistant to tackle first? Let us know in the comments.

Key moments / chapters:
00:00 — Intro
00:50 — Before you start
01:45 — Update a page
02:50 — Update CMS content
04:35 — Build a new campaign page
06:15 — Review and launch

Learn more at:
https://university.webflow.com/learning-paths/webflow-basics-for-marketers

More on Agent instructions:
https://university.webflow.com/courses/create-agent-instructions-webflow

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