UI color choice depends on culture. Here's why
Behind every good UI/UX design lies great color choices. But, the impact of color is different between cultures. My red is not the same as your red. Why?
Whether it's designing for websites, apps, or any type of user interface, here's how you can choose the best colors for your design - based on science and culture. In this video, I cover how UI color choice depends on culture. Culture impacts the way users think, perceive, and behave. What happens when you combine color psychology and knowledge about culture? Can colors really impact user behavior? And how can I craft the best UIs using good color choices?
Sources (videos)
https://www.youtube.com/watch?v=evQsOFQju08
https://www.youtube.com/watch?v=1i8s8knHFTs&t=366s
https://www.youtube.com/watch?v=gMqZR3pqMjg&t=326s
https://www.youtube.com/watch?v=M1muwy1vQ5Q
Source (articles)
https://journals.sagepub.com/doi/full/10.1509/jimk.8.4.90.19795
https://link.springer.com/article/10.1007/s00426-017-0880-8#Sec20
https://www.sciencedirect.com/science/article/pii/S0022103112000698
https://journals.sagepub.com/doi/full/10.1509/jimk.8.4.90.19795
Music
https://www.youtube.com/watch?v=HMdropKxPvg
You're busy, I gotchu
0:00 - So many questions
1:14 - How does culture change how we perceive colors?
2:31 - How to pick colors for UI?
3:06 - Do we really SEE colors differently?
3:55 - What's color psychology?
4:53 - Shade matters too?
5:42 - Culture on color names and perception cont.
6:35 - 1/2: Can colors impact user behavior?
7:08 - 2/2: Can colors impact user behavior?
7:56 - What action can I take now?
Whether it's designing for websites, apps, or any type of user interface, here's how you can choose the best colors for your design - based on science and culture. In this video, I cover how UI color choice depends on culture. Culture impacts the way users think, perceive, and behave. What happens when you combine color psychology and knowledge about culture? Can colors really impact user behavior? And how can I craft the best UIs using good color choices?
Sources (videos)
https://www.youtube.com/watch?v=evQsOFQju08
https://www.youtube.com/watch?v=1i8s8knHFTs&t=366s
https://www.youtube.com/watch?v=gMqZR3pqMjg&t=326s
https://www.youtube.com/watch?v=M1muwy1vQ5Q
Source (articles)
https://journals.sagepub.com/doi/full/10.1509/jimk.8.4.90.19795
https://link.springer.com/article/10.1007/s00426-017-0880-8#Sec20
https://www.sciencedirect.com/science/article/pii/S0022103112000698
https://journals.sagepub.com/doi/full/10.1509/jimk.8.4.90.19795
Music
https://www.youtube.com/watch?v=HMdropKxPvg
You're busy, I gotchu
0:00 - So many questions
1:14 - How does culture change how we perceive colors?
2:31 - How to pick colors for UI?
3:06 - Do we really SEE colors differently?
3:55 - What's color psychology?
4:53 - Shade matters too?
5:42 - Culture on color names and perception cont.
6:35 - 1/2: Can colors impact user behavior?
7:08 - 2/2: Can colors impact user behavior?
7:56 - What action can I take now?