Breaking Into Design leadership: From Legos to Leading Design at Smallcase

Join us for a compelling conversation with Nivedita, Head of Brand Design at Smallcase, as she shares her transition from architecture to leading design at one of India's top fintech startups. Discover how her early creative passion and architectural background shaped her unique approach to design leadership.

Key Highlights:
🎨 Creative Origins: From childhood LEGO projects to architectural studies
🎓 NID Experience: Journey through the National Institute of Design
💼 Startup Evolution: Career progression through Urban Ladder, Swiggy, and Ola
👥 Leadership Journey: Building Smallcase's design team from ground up
🚀 Design Industry Insights: Navigating India's evolving creative landscape

Learn how Nivedita transformed her creative foundation into a successful career in brand design, offering valuable insights for aspiring designers and creative professionals in India's startup ecosystem.

Perfect for:
🎯 Design enthusiasts exploring career transitions
👩‍💼 Aspiring design leaders
🏢 Creative professionals in startups
🏛️ Architecture graduates interested in design
✨ Anyone passionate about brand design and creative leadership

Timestamps:
00:00 - Introduction
00:47 - Nivedita's Design Journey
04:23 - Experience at Swiggy
05:10 - Joining Smallcase
11:03 - Shark Tank ad
20:33 - Swiggy Emailer
26:38 - Zerodha Fund House Branding
46:29 - Side Projects
48:28 - Design Hiring

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