Logo & Brand Identity Design – Full Process Breakdown

In this video, I walk you through a full brand identity case study for Vaidya Root — a modern Ayurvedic supplement brand built on the values of natural healing, balance, and minimalism.

From strategy to execution, you'll see how I created a grounded and trustworthy brand that blends tradition with modern aesthetics.

Time-stamps:
0:00 Intro
0:48 Brand Research
2:30 Mood boarding
3:13 Logo Process
4:50 Final Presentation

✨ What You’ll Learn:
✔️ How to define brand purpose, mission, and values
✔️ Researching target audience & competitors
✔️ Mood board creation and concept direction
✔️ Choosing color palettes & typography that work
✔️ Designing logo, packaging, and product mockups
✔️ Presenting your brand identity professionally

🧰 Tools Used:
Adobe Illustrator · Photoshop · Pinterest

👀 Ideal For:
Graphic designers, freelancers, brand identity learners & visual storytellers

If you're building a brand identity or want to learn how to structure a professional branding project, this video is for you!

Behance profile:

https://www.behance.net/deepakrawat36


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