We Still Need Long-Form Copy
5.3K views · 2026-08-31
Interaction & UX
With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.
Read More: https://www.nngroup.com/articles/formatting-long-form-content/
Watch Next: https://youtu.be/MBrngFrbEAs
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_______________________________________________________
Chapters:
0:00 Introduction
0:56 Complexity
2:20 Trust
3:29 SEO & AEO Benefits
5:42 Conclusion
Read More: https://www.nngroup.com/articles/formatting-long-form-content/
Watch Next: https://youtu.be/MBrngFrbEAs
Enroll in live training: https://www.nngroup.com/courses/content-strategy/
Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter
Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
Instagram: https://www.instagram.com/nngux/
Threads: https://www.threads.com/@nngux
X: https://x.com/NNgroup
Bluesky: https://bsky.app/profile/nngroupux.bsky.social
_______________________________________________________
Chapters:
0:00 Introduction
0:56 Complexity
2:20 Trust
3:29 SEO & AEO Benefits
5:42 Conclusion