What's changing about the role of research? | Between Conversations
1.3万 次观看 · 2026-09-30
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The line between user research and market research has traditionally been pretty clear. But as AI changes how research gets done, that divide is starting to blur. Maze’s CEO and Co-Founder Jo Widawski and COO John Mayhall sit down to unpack what that means for researchers and the organizations they work in.
Drawing on findings from Maze’s State of Market Research Report, they talk about why research roles are converging, the shift from researcher as operator to orchestrator, and why getting research done faster matters less if the evidence arrives too late to shape a decision.
→ Read the full report: https://bit.ly/4jyodwF
They also get into Maze’s thinking behind the system of learning: what changes when organizations treat learning as a continuous process, research is connected across teams, and previous knowledge can inform the next question rather than teams starting from scratch.
Plus, a few less serious questions: qualitative or quantitative, new or existing research, and who really sends the longer Slack messages.
*About Maze:*
Maze empowers researchers to be change makers, turning customer insights into a system of learning that compounds into enduring competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move beyond one-off studies to a shared, connected foundation of evidence. From researchers to designers and PMs, anyone can run studies that answer any question and drive better strategy. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, connecting what they already know with their biggest decisions, and shaping change with confidence. Explore: https://bit.ly/4fmpMf0
*Stay connected:*
LinkedIn: https://www.linkedin.com/company/mazedesign/
Twitter: @mazedesignHQ
Instagram: @mazedesignhq
#mazedesign #marketresearch #marketresearchreport #userresearch #uxresearcher #uxresearch
Drawing on findings from Maze’s State of Market Research Report, they talk about why research roles are converging, the shift from researcher as operator to orchestrator, and why getting research done faster matters less if the evidence arrives too late to shape a decision.
→ Read the full report: https://bit.ly/4jyodwF
They also get into Maze’s thinking behind the system of learning: what changes when organizations treat learning as a continuous process, research is connected across teams, and previous knowledge can inform the next question rather than teams starting from scratch.
Plus, a few less serious questions: qualitative or quantitative, new or existing research, and who really sends the longer Slack messages.
*About Maze:*
Maze empowers researchers to be change makers, turning customer insights into a system of learning that compounds into enduring competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move beyond one-off studies to a shared, connected foundation of evidence. From researchers to designers and PMs, anyone can run studies that answer any question and drive better strategy. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, connecting what they already know with their biggest decisions, and shaping change with confidence. Explore: https://bit.ly/4fmpMf0
*Stay connected:*
LinkedIn: https://www.linkedin.com/company/mazedesign/
Twitter: @mazedesignHQ
Instagram: @mazedesignhq
#mazedesign #marketresearch #marketresearchreport #userresearch #uxresearcher #uxresearch