Paul Rand Advert Cel Animation | Process Breakdown
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Paul Rand Advert Cel Animation | Process Breakdown

The Video Shop 3.8万 位订阅者
3349 次观看 · 2024-05-31 动效设计
This is a process breakdown video for an animation I created for a motion design collaboration. The theme was mid century modern graphic design.

I used Paul Rand’s artwork as inspiration for the animation, which had a 4x5 aspect ratio.

This isn't a step-by-step tutorial. See the full workflow breakdown in the linked videos below.

In this video, I dive into the creative process, look at different techniques to get a cell animation effect, and critique the end result.

The animation was done in Photoshop and After Effects. I used Runway to slow down footage and sourced stock from Motion Array.

Enjoy!

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Get $50 off Motion Array [Affiliate link]: https://bit.ly/3Vsv4LV
Get $50 off Artlist [Affiliate link]: https://bit.ly/43UKqgU
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The sound design was created by Gordey Antipenko. Who did an amazing job on a very short deadline (unlike me!).

► Connect with Gordey here: https://www.linkedin.com/in/gordeyantipenko/

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► Get the FREE After Effects project file here: https://thevideoshop.gumroad.com/l/bexnkt

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► Download other free project files from my gumroad: https://gumroad.com/thevideoshop

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► Full workflow video (part 1): https://youtu.be/H4HFwZgikyI

► Full workflow video (part 2): https://youtu.be/c4-GRu3Ap0w

► Full workflow video (part 3): https://youtu.be/X97qtatb6FE

The Video Shop Long Play: https://www.youtube.com/channel/UCCWaiSIYnSwxIXmb7MBczaw

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Chapters:
00:00:00 - Intro
00:00:20 - Gordey Antipenko
00:00:33 - Cel Animation Workflow
00:00:51 - Oh, hi Marc!
00:01:08 - Research
00:01:40 - Concept
00:01:58 - Filming Reference
00:02:39 - Stock Footage
00:03:15 - Animatic
00:03:43 - A.I.
00:04:13 - Animation in Photoshop
00:05:43 - Flames
00:06:19 - Deadline
00:06:43 - Bespoke Transitions v Match Cuts
00:07:47 - Final Stages
00:08:25 - Grade
00:08:59 - Critique

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► Subscribe for more tutorials like this: https://www.youtube.com/channel/UCCuJz7_aphxhoq8RdKbFE9Q?sub_confirmation=1

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► If you have any questions just let me know in the comments.

► Find me: https://linktr.ee/TheVideoShop

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