Level Up Your Brand Strategy Research

Psychographics are a way to go much deeper and truly understand the customers you design a brand for. But how do you actually research and create psychographics? In this video, I take you through some great techniques and an example to make it easier to apply the strategies in your own projects.

WHAT TO WATCH NEXT
Hand, Head and Heart - Brand messaging
https://www.youtube.com/watch?v=H0DHsE2TFyA

Logo design in Adobe Illustrator
https://www.youtube.com/watch?v=YFw1S9sCCa4

Learn more with my Skillshare classes (and get a free trial with my link)
https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345?gr_tch_ref=on&gr_trp=on

Become a better designer with tips from our blog
https://blog.getkayla.com/

Try Kayla for free (build a great relationship with your clients)
https://getkayla.com/

#brandstrategy #brandidentity #graphicdesign