How I build websites with AI that actually look good (3 step process)

How I build websites with AI that actually look good (3 step process)

Payton Clark Smith 132K subscribers
5.9K views · 2026-09-22 UI Design
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Over the past 3 months I've launched 14 client websites with AI, and after a lot of trial and error I've settled on a process that gets me functional, quality sites every time. In this video I walk through the 3-step process I use on every build, so AI handles the busy work and you get to spend your time on the design.

AI can now handle ideation, wireframing, content, migration, SEO, responsiveness, launch checks and performance fixes. The problem is that most people tell AI to "build a website," let it run on its own, and end up with something that looks like garbage and eats their credits. The fix is to direct the AI in a predictable way and turn your process into templates.

In this video:

Why I let AI do the cake and I just do the frosting
What "templatizing your process" means (and why it doesn't mean every site looks the same)
Why letting AI build without direction wastes credits and gives you bad output
Step 1: Always start from a template or base
Step 2: Build with AI in steps, using Framer AI + Framer Skills
Step 3: Design, where you make the site custom and memorable
My skill library: quick page refresh, SEO checks, final launch checks, location pages CMS, blog creation and more
Why you should never type the same long prompt twice

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⏱ Chapters
00:00 – Intro to building websites with AI
2:22 – What I learned building websites with AI
2:59 – My favorite AI website builder
4:41 – Step One: Building Websites With AI
5:39 – Step Two: Building Websites With AI
6:06 – Step Three: Building Websites With AI

💬 Let me know in the comments: what other parts of my design process should I be handing off to AI?

👍 If this helped, like the video and subscribe for more on AI web design, client websites and growing your web design business.

How I build websites with AI that actually look good (3 step process)

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