Designing Digital Products With “Soul” - An Introduction from Hyperfocus

How can UX and UI designers bring “soul” into the digital product experiences that they create? In this video, Jan and Paul from Hamburg-based design agency @the.brandreview share their expert insights, and give you an introduction to designing with soul!

Hyperfocus will explore the three key areas that encompass designing digital products with soul. Together this will help you create more rewarding and enriching digital experiences for the customers and users that will be using your products as a UX / UI designer.

Interested in getting started with UX design? Check out our free short course: https://bit.ly/CareerFoundryFreeUXDesignShortCourse_2306

Enjoy Hyperfocus's insights? Check out their YouTube and Instagram channels for more content like this!

Website: https://hyperfocus.cc/

YouTube: https://www.youtube.com/channel/UCVCaGQPxLOPpC65H5Mp97yg/videos

Instagram: https://www.instagram.com/hyperfocus.cc/

Video chapters and timestamps:

00:00 - Introduction
01:20 - Topic One—Understanding Brand Culture
05:08 - Spotify's Brand Guidelines
09:36 - 3 Hour Brand Sprint
12:50 - Topic Two—Tone of Voice (TOV)
18:46 - Topic Three—Design Exploration
26:17 - Final Takeaways
26:57 - Outro

Thanks for watching!

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#digitalproduct #ProductDesign #uxuidesign

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Designing Digital Products With “Soul” - An introduction from HyperFocus:
https://youtu.be/KkHZOoCf3r4