The Creative Direction of Drake / Iceman

The Creative Direction of Drake / Iceman

By Kayleigh 43.5K subscribers
7.7K views · 2026-05-17 Branding & Logo
The Brand Behind Drake and the marketing behind Iceman. RIDDLED with controversy, this is going to be my hardest behind the brand ever as I detangle the career of Drake. From rap beef, to multiple income streams to the biggest comeback of his career - did Iceman live up to the hype?

#Drake #Iceman

Timestamps:
00:00 Behind the brand of Drake
01:09 Why did i choose to look at Drake's brand
02:15 Why we need to think of branding as a solar system
03:03 The History of Drake
11:43 The visual identity of Drake
19:21 The Marketing of Drake's Iceman
27:30 Drake's brand voice
29:23 Drake's values
34:43 Three lessons we can take from Drake

LINKS:
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#brand identity#brand personality#brand strategist#brand strategy#brand strategy 101#branding tips#build your brand#celebrity branding#how to build a brand#master personal branding like a celebrity#personal branding strategy#social media branding#Marketing#Masterclass Marketing#Drake