Why Every Brand Is Opening a Coffee Shop
1.2万 次观看 · 2026-08-31
品牌与 Logo
The first 500 people to use my link in the description will receive a one month free trial of Skillshare! https://skl.sh/louismoss08261
Prada, Carhartt, Aimé Leon Dore. Some of the most interesting brands in the world have started opening cafés. At first glance it looks like a gimmick, but it's actually one of the smartest plays in branding right now. Once you understand why, it changes how you think about what a brand actually is.
In this video I break down the strategy behind brand cafés. Third spaces, accessible entry points, community building. Then I look at how Prada, Carhartt WIP and Aimé Leon Dore are each executing it in completely different ways, and which one I think actually gets it right.
-------------------------------------------------
Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandStrategy #Branding #creativedirection
Prada, Carhartt, Aimé Leon Dore. Some of the most interesting brands in the world have started opening cafés. At first glance it looks like a gimmick, but it's actually one of the smartest plays in branding right now. Once you understand why, it changes how you think about what a brand actually is.
In this video I break down the strategy behind brand cafés. Third spaces, accessible entry points, community building. Then I look at how Prada, Carhartt WIP and Aimé Leon Dore are each executing it in completely different ways, and which one I think actually gets it right.
-------------------------------------------------
Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandStrategy #Branding #creativedirection