Designing a Brand from Scratch: After (Luxury Coffee Brand Identity)
34.6K views · 2026-10-30
Branding & Logo
Sign up to Milanote for free with no time-limit: https://milanote.com/louismoss1026
Instant coffee doesn't have a product problem. It has a perception problem. So I set myself a brief: take the jar hidden at the back of the cupboard and turn it into something you'd actually want on your kitchen side.
This is a self initiated brand exercise, built the same way I'd approach a real client project. Before any design, I nailed the why. Who it's for, what it stands for, and the luxury codes that shape every decision. Two creative routes, one killed on camera, and a brand world that all traces back to one point of view. Get the thinking right and the design part gets so much quicker.
Watch the full build: brief to brand world to case study.
Which route would you have picked, Rush or After? Drop it in the comments.
Subscribe for more brand building and honest perspective from inside the industry.
-------------------------------------------------
Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandIdentity #ArtDirection #GraphicDesign
Instant coffee doesn't have a product problem. It has a perception problem. So I set myself a brief: take the jar hidden at the back of the cupboard and turn it into something you'd actually want on your kitchen side.
This is a self initiated brand exercise, built the same way I'd approach a real client project. Before any design, I nailed the why. Who it's for, what it stands for, and the luxury codes that shape every decision. Two creative routes, one killed on camera, and a brand world that all traces back to one point of view. Get the thinking right and the design part gets so much quicker.
Watch the full build: brief to brand world to case study.
Which route would you have picked, Rush or After? Drop it in the comments.
Subscribe for more brand building and honest perspective from inside the industry.
-------------------------------------------------
Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandIdentity #ArtDirection #GraphicDesign