Name: Qualitative vs. Quantitative UX Research
Uploaded: 2020-02-07T17:30:00Z
Duration: 243 s
Channel: NNgroup
Description: Qualitative and quantitative methods both have their place in user research, but they address different issues in the design process. Understand the differences to pick the right method to learn what you need.

Qualitative vs. Quantitative UX Research

NNgroup 32万位订阅者

4.8万次观看 · 2020-02-07 交互设计

Qualitative and quantitative methods both have their place in user research, but they address different issues in the #UX design process. Understand the differences to pick the right method to learn what you need.

#UserResearch #methodology

#UX #User experience #Usability #nng #nielsen norman group #qualitative research #quantitative research #user research #user testing #ux research #usability research