The $50,000 Brand Design Sprint
81.5K views · 2026-10-28
Branding & LogoProduct Design
👋 Welcome to Sneak Peek with Jay, a series where you will see how top design teams use AI. In this interview you will see Nick Pattison's two week Brand Design Sprint process and how he designed iconic brands for Lovable, Paper and other top startups.
🔓 Unlock AI Design & Growth Design videos: https://sneakpeek.design/
🧠 Companion videos
• She Designed the Logo for India's Biggest AI Startup: https://youtu.be/wWeQT6UKtsg
🤝 Connect with Nick Pattison
• LinkedIn: https://www.linkedin.com/in/nick--pattison
• X: https://x.com/thenickpattison
• Nick's design studio: https://primary.studio
🫶 Connect with Jay
• X: https://x.com/jayneil
• LinkedIn: https://www.linkedin.com/in/jayneil/
✂️ Video edited by Rishabh Tripathi
• X: https://x.com/RishabhxDesign
• LinkedIn: https://www.linkedin.com/in/rishabh-tripathi01/
00:00 Trailer
01:02 Guest Intro
01:44 How big is Primary Studio?
02:34 Every project is a two-week sprint
03:10 Starting with the final brand
05:45 Designing brand mockups clients actually want
06:52 Client kickoff questionnaire
08:21 Running a visual kickoff
10:08 Reading a client's Pinterest board
12:02 Where mood board images come from
13:42 Mood boarding in a day and a half
14:18 Using AI for early concepts
16:44 Turning client inspiration into concepts
18:19 Building color zones
20:53 Why present two brand directions to clients?
22:51 What if the client doesn't like your brand directions?
24:49 Why $50,000 flat pricing
27:13 How to pick the right typeface
29:20 Custom vs paid typefaces
32:11 Using AI for brand design
32:57 Why show clients fewer options
37:18 How AI is changing brand design
42:44 Solid colors vs gradients
43:56 Double checking your brand is original
45:28 Designing a custom wordmark
46:17 Giving clients vibe coded tools as a handoff
50:03 Brand guidelines handoff
50:49 Custom wordmark explorations
58:59 Designing a complete brand in three days
1:02:24 Lovable's initial brand
1:04:11 Design explorations for Lovable's brand
1:13:31 Does gradient direction matter?
1:16:34 Glass logo vs heart logo
1:19:25 Learning from physical product designers
1:22:19 Betting on early-stage startups
1:23:25 Equity vs cash for brand work
1:25:16 Advice for starting a design studio
#branddesign #brandsprint #lovable #figma #aidesign #designagency
🔓 Unlock AI Design & Growth Design videos: https://sneakpeek.design/
🧠 Companion videos
• She Designed the Logo for India's Biggest AI Startup: https://youtu.be/wWeQT6UKtsg
🤝 Connect with Nick Pattison
• LinkedIn: https://www.linkedin.com/in/nick--pattison
• X: https://x.com/thenickpattison
• Nick's design studio: https://primary.studio
🫶 Connect with Jay
• X: https://x.com/jayneil
• LinkedIn: https://www.linkedin.com/in/jayneil/
✂️ Video edited by Rishabh Tripathi
• X: https://x.com/RishabhxDesign
• LinkedIn: https://www.linkedin.com/in/rishabh-tripathi01/
00:00 Trailer
01:02 Guest Intro
01:44 How big is Primary Studio?
02:34 Every project is a two-week sprint
03:10 Starting with the final brand
05:45 Designing brand mockups clients actually want
06:52 Client kickoff questionnaire
08:21 Running a visual kickoff
10:08 Reading a client's Pinterest board
12:02 Where mood board images come from
13:42 Mood boarding in a day and a half
14:18 Using AI for early concepts
16:44 Turning client inspiration into concepts
18:19 Building color zones
20:53 Why present two brand directions to clients?
22:51 What if the client doesn't like your brand directions?
24:49 Why $50,000 flat pricing
27:13 How to pick the right typeface
29:20 Custom vs paid typefaces
32:11 Using AI for brand design
32:57 Why show clients fewer options
37:18 How AI is changing brand design
42:44 Solid colors vs gradients
43:56 Double checking your brand is original
45:28 Designing a custom wordmark
46:17 Giving clients vibe coded tools as a handoff
50:03 Brand guidelines handoff
50:49 Custom wordmark explorations
58:59 Designing a complete brand in three days
1:02:24 Lovable's initial brand
1:04:11 Design explorations for Lovable's brand
1:13:31 Does gradient direction matter?
1:16:34 Glass logo vs heart logo
1:19:25 Learning from physical product designers
1:22:19 Betting on early-stage startups
1:23:25 Equity vs cash for brand work
1:25:16 Advice for starting a design studio
#branddesign #brandsprint #lovable #figma #aidesign #designagency