What is information architecture? Understand with a simple example?

If you are a beginner UX Designer and thinking about how to understand Information Architecture then I will explain about IA with simple example of university websites. SaaS Startups, Universities and big eCommerce stores actually lose a lot of customers due to one major reason and that is the poor information architecture and labeling of navigation on their websites.

IA is one of the essential step and part of every successful UX Design project. Its an important UX Designs process for every website or content strategy you are planning.

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