My brand identity design process *in 2026*

Watch this video to learn how to design a logo and brand identity from scratch, with 5 simple steps.

I show you how I created a logo design and visual identity for a REAL client, including strategy, creative direction, and design execution.

👀 WHAT YOU’LL SEE
00:00 Intro
00:23 Logo design brief
01:14 Brand identity design process
02:37 Brand strategy and creative direction
04:47 Mind map
06:06 Logo design concepts and sketches
07:23 Logo design in Adobe Illustrator
10:26 Logo design process
12:34 Color palette
13:07 Visual identity design
14:41 Branding mockups
14:56 Brand’s visual identity presentation
16:16 Brand identity reveal

🌈 Check the brand design client out! https://www.impuls-solidari.com/

💌 WORK WITH ME
hello@laiabranding.com
https://www.laiabranding.com/

🤝 FREE RESOURCES
Free design templates → https://laiabranding.gumroad.com/

📌 FIND ME
https://www.instagram.com/laia_branding/

💭 VIDEO TOPICS
graphic design, design, how to design, design tips, branding, logo designer, how to design a logo, designing logos, logotype, brand identity, visual identity, design project, entrepreneur, freelancer, design studio, content creator, visual art, adobe, adobe illustrator, logo design.

#logodesign #graphicdesign #logo #logodesigner #brandidentity #branding