Designing a logo *step by step* | logo design in illustrator

If you’ve ever wondered how to design a logo step by step, today I’ll be sharing my logo design process and an illustrator logo design tutorial for a pottery studio’s brand identity.

👀 What you’ll see
00:00 Designing a logo for a ceramics studio
00:30 Logo design process
01:36 Brand strategy & creative direction
01:59 How to come up with logo design concepts
02:52 How to design a logo in illustrator
05:43 Color palette & brand assets
06:45 How to present logo designs to clients
07:14 Brand identity design

💌 Work with me
hello@laiabranding.com
https://www.laiabranding.com/contact

🤝 Free resources
Free branding templates → https://laiabranding.gumroad.com/

📌 Find me
https://www.instagram.com/laia_branding

#branding #brandidentity #logodesign #logo