The New Rules of Brand Marketing (w/ Ana Andjelic)
6.7万 次观看 · 2026-09-12
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Get the Youtube Growth Playbook: https://clickhubspot.com/277e2e
Get Ana's book "Hitmakers: How Brands Influence Culture": https://link.amazon/B08zMa7RB
In this video Oren sits down with CMO and author Ana Andjelic to discuss the new rules of brand marketing, how brand strategy has changed, and what luxury brands are able to do to stand out in the modern world. This video was recorded in Cannes at the Darkroom house
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Join the next Cut30 short form bootcamp: https://cut30.co
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
0:00 The New Rules of Brand Marketing
1:28 Why Brands Need a Cultural Program
3:50 How Niche Subcultures Build Massive Brands
6:35 Can Established Brands Compete on Speed?
13:48 When Every Brand Starts Using Luxury Codes
18:00 Why Playing It Safe Is the Bigger Risk
22:50 The Post-Attention Era: Community Over Reach
30:07 Building Cultural Taste and Reaching Luxury Consumers
38:54 Instagram vs TikTok and Becoming Uncopyable
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Get Ana's book "Hitmakers: How Brands Influence Culture": https://link.amazon/B08zMa7RB
In this video Oren sits down with CMO and author Ana Andjelic to discuss the new rules of brand marketing, how brand strategy has changed, and what luxury brands are able to do to stand out in the modern world. This video was recorded in Cannes at the Darkroom house
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Join the next Cut30 short form bootcamp: https://cut30.co
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
0:00 The New Rules of Brand Marketing
1:28 Why Brands Need a Cultural Program
3:50 How Niche Subcultures Build Massive Brands
6:35 Can Established Brands Compete on Speed?
13:48 When Every Brand Starts Using Luxury Codes
18:00 Why Playing It Safe Is the Bigger Risk
22:50 The Post-Attention Era: Community Over Reach
30:07 Building Cultural Taste and Reaching Luxury Consumers
38:54 Instagram vs TikTok and Becoming Uncopyable
```