How to Create Moodboard | Brand Design Process

How to Create Moodboard | Brand Design Process

26.2K views · 2026-08-21 Branding & Logo
Before designing a logo or brand identity, professional designers often start with a Moodboard. But what exactly is a Moodboard, and why is it an important part of the graphic design process?

In this video, I’ll explain what a Moodboard is, why designers create one, and how it helps you find a clear visual direction before starting a design project.

I’ll also create a Moodboard from scratch using a fake bakery brand brief and show you how to collect and organize references for imagery, typography, colors, packaging, illustrations, patterns, and more.

If you're a graphic design student, beginner, freelancer, or designer, this video will help you understand how to start a branding project with more clarity and confidence.

00:00 intro
01:06 Benefit of Moodboard
01:43 What is Moodboard
02:12 What's include in Moodboard
04:20 How to create Moodboard
16:43 outro

Learn how to think before you design.
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