How Spotify Just Knows You | Design Psychology
13K views · 2024-07-07
Interaction & UX
Have you wondered if Spotify shuffle actually shuffles? It seems like this music app knows exactly what you want to hear next, even though you're just checking out a random Daily Mix playlist. Turns out, there's a reason to why Spotify just "knows you".
After scouring through Spotify's employee interviews and design philosophy, psychology research articles, and even their coding document, I explain the science behind how Spotify learns about their users. Interestingly, beyond deep algorithms and clever research methods, Spotify plays a social game to keep us using the app. I explain Spotify's design psychology, what kind of data they collect, and how they collect them.
All in all, it's kinda creepy how Spotify just knows us. Should we be worried?
Music from #InAudio: https://inaudio.org/
- Stylish Technology
- Abstract Technology Presentation
- Funky Chill Guitar and Sax Beat
Sources
- https://www.youtube.com/watch?v=pGntmcy_HX8
- https://developer.spotify.com/documentation/web-api/reference/get-audio-features
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9522267/
- https://spotify.design/article/audio-forward-ux-meeting-listeners-where-they-are
- https://pubmed.ncbi.nlm.nih.gov/22566617/
You're busy, I gotchu
0:00 - Hello world
0:49 - What's with Spotify's AI?
2:04 - How does Spotify sneak into my life? (Smart UX)
2:50 - What kind of data do they track?
3:38 - What's the science behind it?
4:20 - How do they learn about our behaviors?
5:53 - Why is Spotify also… a social app?
After scouring through Spotify's employee interviews and design philosophy, psychology research articles, and even their coding document, I explain the science behind how Spotify learns about their users. Interestingly, beyond deep algorithms and clever research methods, Spotify plays a social game to keep us using the app. I explain Spotify's design psychology, what kind of data they collect, and how they collect them.
All in all, it's kinda creepy how Spotify just knows us. Should we be worried?
Music from #InAudio: https://inaudio.org/
- Stylish Technology
- Abstract Technology Presentation
- Funky Chill Guitar and Sax Beat
Sources
- https://www.youtube.com/watch?v=pGntmcy_HX8
- https://developer.spotify.com/documentation/web-api/reference/get-audio-features
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9522267/
- https://spotify.design/article/audio-forward-ux-meeting-listeners-where-they-are
- https://pubmed.ncbi.nlm.nih.gov/22566617/
You're busy, I gotchu
0:00 - Hello world
0:49 - What's with Spotify's AI?
2:04 - How does Spotify sneak into my life? (Smart UX)
2:50 - What kind of data do they track?
3:38 - What's the science behind it?
4:20 - How do they learn about our behaviors?
5:53 - Why is Spotify also… a social app?