Designing Packaging That Jumps Off The Shelf!
What started as a simple redesign turned into a complete creative pivot. In this video, I walk you through my full energy drink packaging design process — from the initial concept and failed direction, all the way to building a fresh brand identity from scratch.
You'll get a behind-the-scenes look at how I navigate design problems, make creative decisions, and bring a visual identity to life. I share how I developed the final can designs, product packaging, and promotional mockups for a fictional energy drink brand, showing each step of the branding process along the way.
🟠My Links🟠
🌎 Website | https://www.austindingess.com/
🛒Store | https://www.austindingess.com/store
📷 Instagram | https://www.instagram.com/collect_contrast/
Case Study | https://www.austindingess.com/pulseenergy
00:00 - Intro
00:42 - More Than An Energy Drink
02:16 - Competitors, Moodboards, Mockups
03:12 - Designing The Logo
04:03 - Package Design
05:22 - Fleshing Out The Project
06:16 - Final Designs
#graphicdesign #packagedesign #designprocess #energydrink
You'll get a behind-the-scenes look at how I navigate design problems, make creative decisions, and bring a visual identity to life. I share how I developed the final can designs, product packaging, and promotional mockups for a fictional energy drink brand, showing each step of the branding process along the way.
🟠My Links🟠
🌎 Website | https://www.austindingess.com/
🛒Store | https://www.austindingess.com/store
📷 Instagram | https://www.instagram.com/collect_contrast/
Case Study | https://www.austindingess.com/pulseenergy
00:00 - Intro
00:42 - More Than An Energy Drink
02:16 - Competitors, Moodboards, Mockups
03:12 - Designing The Logo
04:03 - Package Design
05:22 - Fleshing Out The Project
06:16 - Final Designs
#graphicdesign #packagedesign #designprocess #energydrink