A Good Typeface for Branding & Headings – Font Pairing Coaching Call
2.6K views · 2022-09-20
Typography
📞 Your coaching call:
https://pmty.pe/coaching-call
📰 Before/after images & typeface comparisons:
https://pmty.pe/facilitator-school
🤘 Free typographic review:
https://pmty.pe/review
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pmty.pe/newsletter
🔗 Daniel’s website:
https://facilitator.school
A breakdown of how you can go about when picking for a good typeface for headings, that goes along with your branding. Daniel, co-founder of Facilitator School, shares the redesign of their website and asks what fits to this new font choice. I analyze the website, take a look at positive examples and share with him my process how to combine typefaces. I also dig into the constriction of typefaces, leaving him with some suggestions to try out. Eventually he settles for a new typeface I react to.
Chapters
00:00 Intro
02:00 Analysis of the current type
03:35 The redesign
05:00 Examples of good font pairs (Miro & Ahref)
07:50 Arguments for IBM Plex Sans for body text
09:58 Font ideas from FontFriday
12:28 Font ideas on Google Fonts
15:30 Construction of IBM Plex Sans
16:50 Daniel’s conclusion
18:47 New heading font: Apfel Grotezk
20:00 Outro & Outtakes
https://pmty.pe/coaching-call
📰 Before/after images & typeface comparisons:
https://pmty.pe/facilitator-school
🤘 Free typographic review:
https://pmty.pe/review
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pmty.pe/newsletter
🔗 Daniel’s website:
https://facilitator.school
A breakdown of how you can go about when picking for a good typeface for headings, that goes along with your branding. Daniel, co-founder of Facilitator School, shares the redesign of their website and asks what fits to this new font choice. I analyze the website, take a look at positive examples and share with him my process how to combine typefaces. I also dig into the constriction of typefaces, leaving him with some suggestions to try out. Eventually he settles for a new typeface I react to.
Chapters
00:00 Intro
02:00 Analysis of the current type
03:35 The redesign
05:00 Examples of good font pairs (Miro & Ahref)
07:50 Arguments for IBM Plex Sans for body text
09:58 Font ideas from FontFriday
12:28 Font ideas on Google Fonts
15:30 Construction of IBM Plex Sans
16:50 Daniel’s conclusion
18:47 New heading font: Apfel Grotezk
20:00 Outro & Outtakes