Eastern vs Western app design. Why so different?
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Eastern vs Western app design. Why so different?

Phoebe Yu 12.8万 位订阅者
5.6万 次观看 · 2024-10-20 UI 设计
Around the world, we use different apps to do similar things: text, send money, take photos, and so on. But, why is there an undeniable difference between Eastern vs Western app design? We'll look at how eastern vs western culture influences design in 3 types of application: messaging, maps, and money ("payments").

In this video, we'll look at how Eastern vs Western culture influences design in 3 types of applications: messaging, maps, and money (payments). After scouring through research papers and user interviews, I discuss analytical vs holistic thinking, why design depends on geography, and why clutter can actually be a good thing. Come, let's take a journey to China, Japan, Korea, UK, USA and figure out: how can we actually localize global products?

Sources (videos)
https://www.youtube.com/watch?v=8UAsN9wvePE&t=1412s
https://www.youtube.com/watch?v=75AXINUL47g&t=10s
https://www.youtube.com/watch?v=Rq0mLZ11mx4&t=282s
https://www.youtube.com/watch?v=s83d7QfVh0Y
https://www.youtube.com/watch?v=iXJgt6etKz4
https://www.youtube.com/watch?v=N1rJB4U4w40

Source (text)
https://www.donga.com/news/It/article/all/20230618/119825308/1
https://psycnet.apa.org/record/2001-05123-014
https://www2.census.gov/library/publications/2024/demo/acsbr-018.pdf

Music
https://youtu.be/XP26BCigqn0?si=zfZnSGZkFUvu6Ns7

You're busy, I gotchu
0:00 - Lots of questions
1:00 - 1) Messaging
2:19 - Analytical vs holistic thinking
4:40 - Why super apps don't work everywhere
5:19 - 2) Maps
6:21 - Korean user POV
7:55 - 3) Money
8:53 - Japanese convenience store
11:14 - Why should I care?