Build Better Brands with New Design Tools
2581 次观看 · 2026-04-29
品牌与 Logo
Technology is moving fast, and it is starting to change how I approach design.
In this video, I walk through my full process for building a brand identity. I start with sketching ideas on paper, then move into Illustrator to build the logo, then into Project Neo to create 3D, animated illustrations, and finally bring everything together with mockups using Firefly.
The biggest shift for me has not been replacing old tools. It is how these new ones fit into the process and make it easier to push ideas further. Being able to build something that feels cohesive, flexible, and a little more alive has changed how I present brand work.
This is not about abandoning the fundamentals. It is about using the right tools at the right time to bring everything together into a stronger final result.
If you have been curious about mixing 2D, 3D, and motion into your work, this should give you a good place to start.
https://www.instagram.com/kalebgonyea/
https://www.tiktok.com/@kalebgonyea
If you are interested in anything shown in the video, I have done my best to list them below:
Photo Paper: https://amzn.to/3XA8mBG
Sticker Bags: https://amzn.to/44NEvJQ
Laminator https://amzn.to/3W1spbF
Holographic paper https://amzn.to/4hzdaPT
Cricut Maker https://amzn.to/4e19BAc
White Removable Vinyl https://amzn.to/4gdFcR4
Cricut Mat https://amzn.to/4gdFcR4
STICKER PAPER: https://amzn.to/3inznHK
Epson EcoTank ET-2800 Wireless Color All-in-One Cartridge-Free Supertank Printer - https://amzn.to/3wockmW
Paper Creaser: https://amzn.to/4pT5ooa
Wireless Microphone: https://amzn.to/47v3qC4
JUSMO K20 Key Light Streaming LED Desk Light - https://amzn.to/3y1Alk8
Butcher Block Work Bench Top - https://amzn.to/3QAUowp
Apple Studio Display - https://amzn.to/4a3S9bO
Overhead Tripod Mount for Camera - https://amzn.to/4bp6WyT
Apple iPad Pro 12.9-inch (6th Generation) - https://amzn.to/44uzxAu
Fidget Cube - https://amzn.to/3ygqIy2
FEZIBO Height Adjustable Standing Desk Frame - https://amzn.to/44Dfmk4
Logitech MX Master 3S - https://amzn.to/3WvjksR
Logitech MX Keys S Wireless Keyboard - https://amzn.to/4b6bjPt
Logo Modernism - https://amzn.to/4b1i6Ki
Nearly Natural 5357 4ft. Golden Cane Palm Tree - https://amzn.to/3UNoxea
QiMH Industrial Floor Lamp with Light Bulb - https://amzn.to/3y31ymu
Sony Alpha a6000 Mirrorless Camera with 16-50mm Lens - https://amzn.to/4dthXRo
Sony Alpha 7C II Full-Frame Interchangeable Lens Camera - https://amzn.to/4bjj0So
Cree Lighting Connected Max Smart Led Bulb - https://amzn.to/44vqjUA
MICROPHONE: https://amzn.to/3GwOeaH
My website
www.kalebgonyea.com
In this video, I walk through my full process for building a brand identity. I start with sketching ideas on paper, then move into Illustrator to build the logo, then into Project Neo to create 3D, animated illustrations, and finally bring everything together with mockups using Firefly.
The biggest shift for me has not been replacing old tools. It is how these new ones fit into the process and make it easier to push ideas further. Being able to build something that feels cohesive, flexible, and a little more alive has changed how I present brand work.
This is not about abandoning the fundamentals. It is about using the right tools at the right time to bring everything together into a stronger final result.
If you have been curious about mixing 2D, 3D, and motion into your work, this should give you a good place to start.
https://www.instagram.com/kalebgonyea/
https://www.tiktok.com/@kalebgonyea
If you are interested in anything shown in the video, I have done my best to list them below:
Photo Paper: https://amzn.to/3XA8mBG
Sticker Bags: https://amzn.to/44NEvJQ
Laminator https://amzn.to/3W1spbF
Holographic paper https://amzn.to/4hzdaPT
Cricut Maker https://amzn.to/4e19BAc
White Removable Vinyl https://amzn.to/4gdFcR4
Cricut Mat https://amzn.to/4gdFcR4
STICKER PAPER: https://amzn.to/3inznHK
Epson EcoTank ET-2800 Wireless Color All-in-One Cartridge-Free Supertank Printer - https://amzn.to/3wockmW
Paper Creaser: https://amzn.to/4pT5ooa
Wireless Microphone: https://amzn.to/47v3qC4
JUSMO K20 Key Light Streaming LED Desk Light - https://amzn.to/3y1Alk8
Butcher Block Work Bench Top - https://amzn.to/3QAUowp
Apple Studio Display - https://amzn.to/4a3S9bO
Overhead Tripod Mount for Camera - https://amzn.to/4bp6WyT
Apple iPad Pro 12.9-inch (6th Generation) - https://amzn.to/44uzxAu
Fidget Cube - https://amzn.to/3ygqIy2
FEZIBO Height Adjustable Standing Desk Frame - https://amzn.to/44Dfmk4
Logitech MX Master 3S - https://amzn.to/3WvjksR
Logitech MX Keys S Wireless Keyboard - https://amzn.to/4b6bjPt
Logo Modernism - https://amzn.to/4b1i6Ki
Nearly Natural 5357 4ft. Golden Cane Palm Tree - https://amzn.to/3UNoxea
QiMH Industrial Floor Lamp with Light Bulb - https://amzn.to/3y31ymu
Sony Alpha a6000 Mirrorless Camera with 16-50mm Lens - https://amzn.to/4dthXRo
Sony Alpha 7C II Full-Frame Interchangeable Lens Camera - https://amzn.to/4bjj0So
Cree Lighting Connected Max Smart Led Bulb - https://amzn.to/44vqjUA
MICROPHONE: https://amzn.to/3GwOeaH
My website
www.kalebgonyea.com