I Designed a Burger Brand Identity from Scratch (Full Process)
1.4万 次观看 · 2025-11-01
品牌与 Logo
Check out Designer HQ here.
https://designerhq.app/r/youtube
Every template you need to run a design studio + 3 months of Designer HQ: https://whop.com/jackwatson/designer-hq-nonstop-resources/
➡️ Start your 14-day free trial of Designer HQ: https://designerhq.app/r/youtube
Want me and my team to rebrand your business? https://www.nonstopbrandingagency.com
🔥 Try Framer — no code, web builder: Use code JACKW for a freebie → https://framer.link/jack91
If you’re new here, I’m Jack Watson. Founder and Creative Director of Nonstop Branding Agency. That’s just a formal way of saying we build brands that make businesses more money. Our work has helped companies generate millions in extra revenue, from fintech startups to global names like Zara and Whop.
I started this channel because I didn’t go to design school. I had to figure branding out myself. And I know most designers are stuck the same way—doing low-paying work, guessing at strategy, and failing to show businesses their real ROI. I’m here to fix that.
How I got here:
18: Skipped university. Took a corporate job as an auditor.
19: Built my first business running nightclub events in Manchester’s rave scene.
20: Started selling graphics after venues wanted the same designs I made for my own events.
21: Liquidated my events business after the post-COVID crash. Went all in on design. Made my first £20,000 month (~$25,000). Quit my 9–5 as an accountant.
22: Worked with global brands like Zara, Jack Wills, and Jägermeister. Landed sponsorships with Adobe, Framer, and Formula One.
Today: My agency makes £15,000–£25,000 a month from identity projects, with ongoing retainers for companies like Whop.
To every designer trying to build an agency: you’re writing your own story. The bigger the challenges, the bigger the outcome when you push through.
You either get the result you wanted or a story that makes you stronger. Both mean you win.
Keep grinding. Let your ambition be louder than your excuses.
Jack
0:00 Why Proof
0:16 Workflow
0:32 Proof Loop
0:58 Moodboard
1:05 Sliders
1:46 Pinterest
2:06 Community
2:41 Board Recap
3:13 Logo Start
4:41 Vector Setup
5:32 Color Fill
6:12 Scribbles
6:49 Illustrator
7:22 Typography
8:35 Wordmark
10:11 Spacing
11:23 Final Mark
11:50 Template
12:45 Type System
14:07 Colors
14:38 Assets
15:53 Photography
18:30 Patterns
19:32 Case Study
20:48 Repurpose
20:59 Framer
21:32 Inner Circle
22:05 Sign Off
https://designerhq.app/r/youtube
Every template you need to run a design studio + 3 months of Designer HQ: https://whop.com/jackwatson/designer-hq-nonstop-resources/
➡️ Start your 14-day free trial of Designer HQ: https://designerhq.app/r/youtube
Want me and my team to rebrand your business? https://www.nonstopbrandingagency.com
🔥 Try Framer — no code, web builder: Use code JACKW for a freebie → https://framer.link/jack91
If you’re new here, I’m Jack Watson. Founder and Creative Director of Nonstop Branding Agency. That’s just a formal way of saying we build brands that make businesses more money. Our work has helped companies generate millions in extra revenue, from fintech startups to global names like Zara and Whop.
I started this channel because I didn’t go to design school. I had to figure branding out myself. And I know most designers are stuck the same way—doing low-paying work, guessing at strategy, and failing to show businesses their real ROI. I’m here to fix that.
How I got here:
18: Skipped university. Took a corporate job as an auditor.
19: Built my first business running nightclub events in Manchester’s rave scene.
20: Started selling graphics after venues wanted the same designs I made for my own events.
21: Liquidated my events business after the post-COVID crash. Went all in on design. Made my first £20,000 month (~$25,000). Quit my 9–5 as an accountant.
22: Worked with global brands like Zara, Jack Wills, and Jägermeister. Landed sponsorships with Adobe, Framer, and Formula One.
Today: My agency makes £15,000–£25,000 a month from identity projects, with ongoing retainers for companies like Whop.
To every designer trying to build an agency: you’re writing your own story. The bigger the challenges, the bigger the outcome when you push through.
You either get the result you wanted or a story that makes you stronger. Both mean you win.
Keep grinding. Let your ambition be louder than your excuses.
Jack
0:00 Why Proof
0:16 Workflow
0:32 Proof Loop
0:58 Moodboard
1:05 Sliders
1:46 Pinterest
2:06 Community
2:41 Board Recap
3:13 Logo Start
4:41 Vector Setup
5:32 Color Fill
6:12 Scribbles
6:49 Illustrator
7:22 Typography
8:35 Wordmark
10:11 Spacing
11:23 Final Mark
11:50 Template
12:45 Type System
14:07 Colors
14:38 Assets
15:53 Photography
18:30 Patterns
19:32 Case Study
20:48 Repurpose
20:59 Framer
21:32 Inner Circle
22:05 Sign Off