Retro Edition - Brand identity design from scratch

The 80's are having a design come back, but how do you get inspired without feeling outdated in just a few months?

Read Elizabeth Goodspeed's article here
https://eyeondesign.aiga.org/the-80s-are-back-baby/

Timestamps:
00:00 - Intro
00:15 - The brief
01:08 - Brand research
01:54 - The idea
02:43 - Logo design
04:11 - Colour palette
04:51 - Visual language & dynamic system
06:04 - Photography and layout
08:00 - Adaptability

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https://www.instagram.com/getkaylaapp/

Organise your brand projects with a Milanote template
https://blog.getkayla.com/shop

#logodesign #brandidentity #packagingdesign