Stop Wasting Research (feat. Jake Burghardt & Laura Klein) | EP 64

If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn't — for getting more value out of research your organization already has.

🔗 About Jake Burghardt & Integrating Research
LinkedIn: https://www.linkedin.com/in/jakeburghardt/
Medium: https://medium.com/integrating-research
Company site: https://www.integratingresearch.com

📘 Jake's Book
Stop Wasting Research (Rosenfeld Media): https://rosenfeldmedia.com/books/stop-wasting-research/
Get 20% off with code: swr-pod

📚 Related NN/G Articles & Courses
Why Research Repositories Fail and How to Get Them Right: https://www.nngroup.com/articles/why-repositories-fail/?utm_source=podcast&utm_medium=social&utm_campaign=ep64
Research Repositories for Tracking UX Research and Growing Your ResearchOps: https://www.nngroup.com/articles/research-repositories/?utm_source=podcast&utm_medium=social&utm_campaign=ep64
ResearchOps 101: https://www.nngroup.com/articles/research-ops-101/?utm_source=podcast&utm_medium=social&utm_campaign=ep64
Course — Accelerating Research with AI: https://www.nngroup.com/articles/research-with-ai/?utm_source=podcast&utm_medium=social&utm_campaign=ep64
Course — Usability Testing: https://www.nngroup.com/courses/usability-testing/?utm_source=podcast&utm_medium=social&utm_campaign=ep64