How did Amazon get so big in India?

It only took Amazon 5 years to take over India's online shopping market. However, throughout, they encountered 3 problems: persuading sellers to onboard, partnering with Kirana stores, and localizing their technology.

Amazon people knew that India was huge untapped market, so they better address those problems quick. Here’s how they did it with scrappy, yet effective tactics. It all begin with a chai cart.

Sources
https://www.brand2global.com/strategize-customize-localize-how-amazon-succeeded-in-india/
https://www.wsj.com/articles/amazon-to-win-in-booming-rural-india-reinvents-itself-11546196176
https://citynewsforu.wordpress.com/2015/08/20/amazon-in-brings-the-amazon-chai-cart-to-bangalore/
https://lawsofux.com/goal-gradient-effect/
https://home.uchicago.edu/ourminsky/Goal-Gradient_Illusionary_Goal_Progress.pdf
https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india/2013
https://www.youtube.com/watch?v=aONna7ZgRTw&t=53s
https://www.youtube.com/watch?v=RdDC5bxzaeo&t=52s
https://www.youtube.com/watch?v=aONna7ZgRTw

You're busy, I gotchu
0:00 - 3 problems
0:16 - Convincing with chai carts
1:30 - Instant (tatkal) assistance
2:27 - Kirana store frenzy
3:13 - Localizing the technology
4:00 - India's languages